{"id":811,"date":"2026-03-27T11:05:59","date_gmt":"2026-03-27T11:05:59","guid":{"rendered":"https:\/\/azure-fly-340556.hostingersite.com\/?p=811"},"modified":"2026-03-27T11:08:41","modified_gmt":"2026-03-27T11:08:41","slug":"crowdfunding","status":"publish","type":"post","link":"https:\/\/pannongroupns.com\/en\/crowdfunding\/","title":{"rendered":"Crowdfunding"},"content":{"rendered":"
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You have an idea, you have a plan, you've imagined everything, you even know the product name, but you have a not-so-small problem: how to finance it all?<\/h1>\n<\/div>\n<\/div>\n
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What is crowdfunding?<\/h4>\n<\/blockquote>\n<\/div>\n<\/div>\n
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Crowdfunding<\/strong>\u00a0is an alternative financing model, which aims to simplify fundraising for companies trying to bring a specific product to market. In other words, if a company has an idea for a specific product but doesn't have the funds, it turns to crowdfunding platforms like Kickstarter, Indiegogo, RocketHub, GoFundMe, etc.<\/p>\n

Crowdfunding<\/strong>\u00a0At its core, it primarily brings together small investors, most often ordinary citizens who invest their money in some idea.<\/p>\n

It may not sound groundbreaking, but keep in mind that the power\u00a0crowdfunding<\/strong>\u00a0It's not about the amount of money, but the number of people!<\/p>\n<\/div>\n<\/div>\n

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How does crowdfunding work?<\/h4>\n<\/blockquote>\n<\/div>\n<\/div>\n
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Crowdfunding<\/strong>\u00a0The platform provides an opportunity to create a relationship between two parties: companies and donors (citizens). It is important to note, as in the case of\u00a0www.kickstarter.com<\/a>, the site only provides a platform for fundraising, but not a contractual obligation to the individuals funding the project. That relationship is created between the citizens who give the money and the company that takes the money for the needs of its product. When a company decides to take that step, it must present the following elements to potential investors:<\/p>\n<\/div>\n<\/div>\n

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  • A good business plan: even though it's not a bank, crowdfunding is a platform for raising funds. Considering you have thousands upon thousands of potential investors, it's extremely important to have a detailed business plan to show investors that you're not just there for short-term gain, and this will increase the chances of the campaign's success. The business plan will help you by setting clear budget and deadline constraints.<\/li>\n
  • Clear timeline: your donors need to know when you plan to finish the prototype, or when you plan to launch a specific product. This is especially important for those donors who might want to buy a stake in your company at some point.<\/li>\n
  • Specific product: Your product must be clearly defined and \u201cvisible.\u201d We used quotation marks because sometimes the product is in the prototype phase; if that is the case, you must have clear sketches, technical drawings, and specifications, based on which donors can assess whether your product has potential.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Imate ideju, imate plan, sve ste zamislili, \u010dak znate i ime proizvoda, ali imate ne tako mali problem: kako sve to finansirati?   1. \u0160ta je to crowdfunding? Crowdfunding\u00a0je alternativni model finansiranja, koja ima za cilj jednostavnije prikupljanje sredstava za potrebe one kompanije koja poku\u0161ava da odre\u0111eni proizvod plasira na tr\u017ei\u0161te. Drugim re\u010dima, ukoliko kompanija […]<\/p>\n","protected":false},"author":3,"featured_media":812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,16,5],"tags":[],"class_list":["post-811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finansijska-analiza-preduzeca","category-investicije","category-posredovanje-pri-prikupljanju-sredstava"],"acf":[],"_links":{"self":[{"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/posts\/811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/comments?post=811"}],"version-history":[{"count":1,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/posts\/811\/revisions"}],"predecessor-version":[{"id":813,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/posts\/811\/revisions\/813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/media\/812"}],"wp:attachment":[{"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/media?parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/categories?post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pannongroupns.com\/en\/wp-json\/wp\/v2\/tags?post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}